Since 1956, SBF Is the Clear Choice

Our circulation of 24,000 provides high quality buyers. We reach over 100,000 industry professionals based on our audited circulation and our passalong reach.We have the highest number of direct subscription requests of any publication in the field. Our subscribers take action: 94% of our subscribers are involved in the final purchasing decision of bus-related products.  Every month, an average of nearly 30,000 visitors visit our website and view over 4 pages each time.  Our FreeInfo program, as well as buyers’ guides, directories, and brand recognition studies ensure you’re getting more than just an ad campaign. We are active in the industry, sitting on key boards, attending every major tradeshow, working with associations, and visiting our readers monthly.

Ad Opportunities

Key Points

WE SET THE STANDARD FOR EDITORIAL EXCELLENCE

SCHOOL BUS FLEET has been a finalist for Best Special Interest Trade Publication from the Western Publishers Association more than a dozen times

OUR WEBSITE USERS ARE ACTIVE AND ENGAGED

Every month, 33,145 visitors come to our website and view more than 3 pages each visit.**

ADVERTISERS GET RETURN ON INVESTMENT

Our FreeInfo program, as well as buyers’ guides, directories, and brand recognition studies ensure you’re getting more than just an ad campaign.

INDUSTRY LEADERSHIP IS OUR COMMITMENT

The staff of SBF is active in the industry, sitting on key boards, attending every major tradeshow, working with associations, and visiting our readers regularly.

Audience

At 24,000 subscribers and a pass-along rate of 4.2 people per issue, SBF has a reach of more than 100,000 industry professionals.*

  • We have 4,985 more direct request subscribers (that’s 28% more) than our closest competitor.[1]
  • Our subscribers take action: 94% of our subscribers are involved in the fi nal purchasing decision of bus-related products. *
  • 8.7 times as many people say they fi nd SBF to be the most useful industry publication compared with the nearest competitor.*
  • SBF reaches 1,053 more bus operators than its closest competitor.[2]

 

 

[1] Circulation data from the School Bus Fleet and School TransportationNews June 2010 BPA Circulation Statements  [2] Circulation data from School Bus Fleet and School Transportation News June 2010 BPA Circulation Statements. Bus operators include: Public Schools, Private Schools, Contractor Companies, Child Care Providers, and Head Start Agencies.  * Publisher’s own data, 2010 readership survey  **Omniture Web Analytics