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SBF Print Magazine Rates

 

Thank you for your interest in SCHOOL BUS FLEET. Below is our 2011 rate card for our PRINT edition. Please contact us directly to allow us to create a custom quote that suits your specific marketing needs. 

 

Frank Di Giacomo, Publisher                                                          Mark T. Hollenbeck, Associate Publisher

direct: (856) 596-0999                                                                       direct:  (503) 472-8200

fax: (856) 596-0168                                                                            fax. (503) 472-8228

[email protected]                                                            [email protected]

 

You can download a complete copy of our 2011 Rate Card & Editorial Calendar here.


FREQUENCY DISCOUNTS

Frequency rate is earned by the number of separate advertisements run within a contract year. Different size units may be used to earn this rate. The Fact Book is published annually and earns frequency discount.

 

1) 4-COLOR RATES

(Issued November 1, 2010, effective January 1, 2011)

    22X   11X    6X    1X
full page $6660 $7050 $7425 $7615
2/3-page $5160 $5350
 $6000
$6250
1/2-page island
 $4780  $5045  $5230  $5500
1/2-page  $4400  $4640  $4770  $5100
1/3-page  $3500  $3600  $3850  $4015
1/4-page  $2950  $3120  $3250  $3340

 

 

 

 

 

 

 

 

 

 

 

 

 

2) BLACK & WHITE RATES

    22X   11X    6X    1X
full page $5455 $5775 $6230 $6385
2/3-page $5160 $5350
$6000
$6250
1/2-page island
$4780 $5045 $5230 $5500
1/2-page $4400 $4640 $4770 $5100
1/3-page $3500 $3600 $3850 $4015
1/4-page $2950 $3120 $3250 $3340

 

 

 

 

 

 

 

 

 

 

 

 

3. CONTRACT RATES:  Rates are based on the total space contracted for IN ADVANCE AND IN WRITING, and used within one year (10 issues) from date of first insertion. Multiple units of space in 1 issue may be used to earn frequency discounts. Two-page spreads are counted as 2 units. Unfilled contracts will be short-rated to next higher frequency rate. Rate increases subject to 30-day advance written notice. Payment must be in U.S. dollars.

 

4. COMMISSION & CASH DISCOUNTS: Agency commission - 15%; 11⁄2% interest per month after 30 days.

 

5. SPECIAL POSITION RATES: A limited number of preferred positions other than covers are available; conditions and rates on request. 90 days for cancellation.

Cover 2:  15% of B&W page rate.  Cover 3:  10% of B&W page rate.  Cover 4:  20%

 

6. INSERTS: Furnished complete by advertisers and not requiring back-up, two-page insert (one sheet, printed both sides) at black and white spread rates. First additional page at 75% black and white rate, thereafter at 50% black and white rate. Back-up charges $200 additional per page. Gatefolds/Dutch Door must be quoted by publisher. Agency commission not granted on tip-in or back-up charges. Reply post card inserts (less than 1⁄2 page in size) may be used only with full page or larger advertisements; billed at 1⁄2 page black and white rate.

 

Maximum paper weight 100-lb. text weight, minimum 70-lb. text weight. Before ordering printing, advertiser should check with Production Manager to determine quantity, mechanical requirements, shipping instructions and tip-in charges.

 

7. MECHANICAL REQUIREMENTS

 

 

  Space unit
                  Width X Depth
full page 7 inches X 10 inches
2/3 vertical 4 9/16-inches X 10 inches
1/2-island 4 9/16-inches X 7 inches
1/2 horizontal 7 inches X 4 7/8-inches
1/2 vertical 3 3/8 inches X 10 inches
1/3 square 4 9/16 inches X 4 7/8-inches
1/3 vertical 2 3/16-inches X 10 inches
1/4 vertical 3 3/8-inches X 4 7/8-inches

 

(b) TRIM SIZE:  Display ad pages trim to 77⁄8” x 10¾ ”. Single column width 23⁄16”. Double column width 49⁄16”. Column depth 10”. Binding is saddle stitched, except Annual Fact Book, which is perfect-bound. Allow 1⁄8” for head trim and ¼ ” total for gutter.

 

(c) BLEED: Full page or less: $150. Note: no charge for bleed on four color ads; no charge for gutter bleed on full page spread ads.

 

 

(Issued November 1, 2010, effective January 1, 2011)