Advertisement Opportunities

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Lead Generation

In today’s economy, brand recognition is only one step of a comprehensive ad/marketing campaign. You need sales leads to ensure return on investment. We have several programs that generate sales leads for your company.


FREEINFO. Every ad in SBF – as well as every editorial product release and buyers guide listing – includes a FreeInfo number, which guides a reader to getting immediate information on products they’ve read about in SBF. Our FreeInfo reader response system gives you full accountability for how SBF performs for you. You will see not only how many direct sales leads we provide (those with contact information), but how many users we drive to your website.


FreeInfo numbers are in our print edition, digital edition, and in online editorial. Last year, we delivered more than 9,000 sales leads to our advertisers.


WEBINARS -- or web seminars -- are a unique branding and lead eneration opportunity. They are a highly effective way to capture targeted, qualified sales leads that your own sales force can follow up themselves. We can work with your team on a turnkey webinar, where we provide content, promotions, a moderator, and follow-up, or you can produce the webinar using our technology. We do all the promotions, demographics collection, and follow-up. We archive all webinars on our website in a dedicated webinar section. You'll find more information about our WEBINAR program here, including promotional campaigns and rates.

CUSTOM RESEARCH.  Better understand your customers’ needs or get a clearer picture of how your brand is perceived in the industry by doing custom research. Our research professionals deliver actionable results as well as highly qualified, targeted sales leads.


WHITE PAPERS. Do you have a white paper, an in-depth “how to” story, or research that would benefit our audience of school bus fleet managers? Post your material in our Research & White Papers section on our website and take advantage of our traffic-driving promotional tools and our ability to capture demographic information on potential buyers. White Paper sponsors receive sales leads from all downloaded white papers.