Audience Profile

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Print Circulation Overview

SCHOOL BUS FLEET has the largest direct-request audience** of any publication specifically serving the school bus fleet market. Our audience is active, loyal, and engaged.

 

OUR SUBSCRIBERS ARE LOYAL

• 100,000+ industry professionals see each issue (80% of our subscribers say they share their copy of SBF, with an average of 4.2 people per issue).*

• 8.7 times as many people find SBF to be the most useful industry publication compared with the nearest competitor.*

• 96% of our subscribers read at least 3 out of 4 issues.*

• SBF reaches 2,770 more bus operators than its closest competitor.[1]

• SBF has 4,985 more direct-request subscribers than any other related publication. *

• SBF ads are likely to be seen by 8,000 more subscribers than its closest competitor. *

• Our circulation includes the highest percentage of individuals with name and title, as well as the highest number of direct requests for the magazine.**

 

OUR SUBSCRIBERS TAKE ACTION.*

• After seeing an ad or reading an article in SBF, 82% discussed it with a colleague

• 69% visited an advertiser’s website

• 49% bought products or services

 

OUR SUBSCRIBERS ARE BUYERS*

• 94% of our subscribers recommend, influence, specify or make the final purchasing decisions.

• 90% of SBF subscribers anticipate making a bus purchase within 24 months.

 

OUR PRINT AUDIENCE IS HIGH QUALITY**

SBF has the most school administration, transportation, operation, and maintenance officials, ensuring your ad message reaches the entire buying chain.[2]

 

You can download a copy of our BPA statement here.

 

* Publisher’s own data, 2010 Readership Survey

** Circulation data from the School Bus Fleet and School Transportation News June 2010 BPA Circulation Statements

[1] Bus operators include: Public Schools, Private Schools, and Contractor Companies.

[2] School Bus Fleet categories School Superintendent/Administrator, School Board Member, Transportation Director/Manager/Supervisor,

Maintenance/Operations Manager/Supervisor, Driver Trainer, Executive/Other Manager; School Transportation News categories Transportation

 

 

 

* Publisher’s own data, 2010 Readership Survey

** Circulation data from the School Bus Fleet and School Transportation News June 2010 BPA Circulation Statements [1] Bus operators include: Public Schools, Private Schools, and Contractor Companies. [2] School Bus Fleet categories School Superintendent/ Administrator, School Board Member, Transportation Director/Manager/Supervisor, Maintenance/Operations Manager/Supervisor, Driver Trainer, Executive/Other Manager; School Transportation News categories Transportation Supervisor & Director, Supp/Prin/School Bus Official, School board Member, Financial Director, Purchasing Agent, Head Start Director, Driver Trainer, Dispatcher, Driver, Fleet Manager & Sup of Transportation Equipment, President/CEO, Owner/Manager, Other Management, Sales & Marketing

 

 

 

In a recent survey conducted among readers of multiple publications related to school bus fleet management, respondents rated SBF as the single most useful publication for news and information on the above topics.