Ad Specs

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Rich Media Guidelines

This includes a wide variety of technology-driven advertisements. Rich media includes expandable ads, site overlays, floating ads, page takeovers, backgrounds, cursor ads, and audio ads. These high-impact marketing vehicles can  provide an exciting way of driving new customers to your products. Material for rich media should be provided by client.  Rates depend on specific campaign and are generally CPM-based.

 

If the option you're looking for is not listed here, please contact us directly for a specific quote and specs.

 

728x90 Expandable Ad

 

Initial Load
Dimension: 728x90 pixels
Max File Size: 40KB

Expanded (User-initiated)
Dimension: 728x250 pixels
Max File Size: 100KB

For top placement, it must expand downward.
For bottom placement, it must expand upward.

300x250 Expandable Ad

Initial Load
Dimension: 300x250 pixels
Max File Size: 40KB

Expanded (User-initiated)
Dimension: 550x480 pixels
Max File Size: 100KB

For right-hand side placement, it must expand left.
For center or left-hand side placement, it must expand right.

Floating/Site Overlays

 

Accepted Third-Party Vendors
DoubleClick DART Motif, Eyeblaster, PointRoll, Atlas, Eyewonder, Visual Steel

Max File Size: 100KB
Max File Size for the backup/alt creative: see specs for Banner Ads above

Max Dimension: 800x600 pixels (for floating element or when expanded)

Max Duration: 8 seconds
Frequency Cap: 1 per visitor per 24 hours
The backup/alt creative should be shown at other times.

Must have static, persistent and functional "CLOSE" button to allow users to close the floating portion of the ad.