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School Bus Fleet Newsline is a biweekly e-newsletter that reaches 11,236 subscribers.


The open rate on Newsline is 18.9%, a 9% increase over 2009. Our “net clickthrough rate” – the percentage of subscribers who click through to the website after opening the enewsletter – is 55.7%, well above industry averages. That kind of open rate and clickthrough ensures your e-newsletter advertising is getting lots of impressions of interested readers.


Sign up for Newsline here.


We also produce the SBF Special Needs e-newsletter with a circulation of 7,553. Our open rate on Special Needs is 17.7% with a net clickthrough rate of 36.4%.


position ad size



per issue


top right square
300x250 40kB $1500
text ads 468x60 40kB $1500
speedbump 468x60 40kB $750
lower banner 468x60 40kB $1000